Client
NRF
Services
Lead generation infrastructure, 3D world
Challenge
Energising a target audience
For NRF, Automechanika—the world’s largest trade fair for the automotive aftermarket industry—is a key opportunity to network and close new deals. But how do you excite your target audience and ensure that the maximum number of prospects book an appointment with NRF at the event?
Approach
Energising a target audience
For NRF, Automechanika—the world’s largest trade fair for the automotive aftermarket industry—is a key opportunity to network and close new deals. But how do you excite your target audience and ensure that the maximum number of prospects book an appointment with NRF at the event?
Solution
Springboard for customer engagement
With a fully streamlined registration process, infused with the energy of the event, the target audience was guided to sign up and kept engaged in the lead-up to the fair. This resulted in a high number of registrations and a vibrant, recognisable NRF presence at the event.
Registration increase
55%
700
Visiting countries
25
Physical invites sent